Open Air

Co-Founder & Creative Director

Open Air is a hospitality brand reimagining luxury boutique stays in close proximity to the country’s most extraordinary natural landscapes.

The brand was founded on the belief that design-forward hospitality and deep connection to place can—and should—coexist.

As co-founder and creative director, I lead brand vision, creative strategy, and experience design across all touchpoints, from identity and storytelling to guest journey and marketing. My role spans concept development, brand positioning, creative direction, and cross-functional collaboration as we bring the first property to life.

Our inaugural location, situated just outside the Great Smoky Mountains, is currently under construction and slated to open in Summer/Fall 2027. The property will serve as the foundation for a broader portfolio focused on intentional design, immersive environments, and elevated stays rooted in nature.